Pricing for dental practices

Compare monthly marketing packages and one-time website projects for new and established practices.

Monthly packages ROI calculator One-time projects Pricing FAQ

Monthly packages

Monthly prices are for one practice location. Listed quantities are monthly totals for each package. Social content totals cover Facebook and Instagram combined and include any edited videos.

Budget separately for setup, advertising, and software. Marketing onboarding is a one-time $1,500 fee when applicable. Advertising spend is separate from our service fees. Software subscriptions and usage charges are additional unless expressly included in your proposal. See additional costs and scope limits.

Practice Foundation

$1,499/month

For practices that want an actively maintained website, stronger local visibility, and a consistent online presence.

Website hosting, maintenance, backups, and monitoring.
Up to one hour of routine website edits per month.
Google Business Profile management.
Local SEO, including one substantive improvement to a service page or other content per month.
Four original social content pieces per month, adapted and distributed across Facebook and Instagram.
Review-request workflow setup and checks using your existing software where it supports the work.
Booking and contact form checks.
Monthly reporting and a quarterly review meeting.

Paid advertising management is not included.

Patient Growth

$2,499/month

Recommended for practices seeking new patients.

For practices that want help attracting new patients and a clearer view of what happens after someone contacts the office.

Includes Practice Foundation, with these additions and monthly totals.

Google Ads management for one location and up to $5,000 per month in separately funded ad spend.
One campaign landing page during onboarding, with ongoing improvements.
Call and form tracking using supported tools.
Ongoing campaign adjustments based on performance.
Eight original social content pieces per month, including up to two short videos edited from supplied or remotely captured footage.
Up to two hours of routine website edits per month.
Review of how the office handles inquiries and missed calls, including gaps in follow-up.
Monthly results meeting.
Reporting on inquiries and appointment outcomes where your systems and data support it.

Growth + Practice Operations

$3,999/month

For practices that want their marketing and patient communication workflows managed together.

Includes Patient Growth, with these additions and monthly totals.

A second advertising channel when it fits your practice’s goals.
Management of up to $10,000 per month in separately funded ad spend across channels.
Twelve original social content pieces per month, including up to four short edited videos.
Two substantive SEO or content improvements per month.
Up to three hours of routine website edits per month.
Setup and maintenance of up to three agreed patient communication workflows that your tools support.
One defined workflow improvement per month.
Quarterly front desk training or process review.
More detailed reporting on appointments and business outcomes where your systems and data support it.

Workflow options include missed-call follow-up, follow-up with people who inquired but haven’t booked, appointment reminders, filling cancelled appointment slots, and reminders when patients are due for a return visit. We select workflows based on your practice’s needs and what your existing tools support.

Example monthly budget

The total is before any additional software subscriptions. Initial onboarding or project fees are separate. The recommended advertising budget depends on your market and goals.

Patient Growth: $2,499
Advertising budget: $2,500
Monthly total: $4,999

Dental marketing ROI calculator

Estimate what it would take to cover your monthly investment at one practice location. The starting ad budget comes from the example above.

Monthly estimate

Total investment: $4,999
New patient value after treatment costs: Pending
Net return: Pending
Return on investment: Pending
New patients needed to break even: Pending

Enter your added patient count and average amount kept per patient to estimate your return.

The estimate uses your inputs. Actual results vary. One-time onboarding and website project fees are separate.

Additional costs and scope limits

Advertising and software. You fund advertising separately. Third-party subscriptions and usage charges are additional unless expressly included in your proposal. Higher ad budgets or additional services may require a revised management scope and fee.
Photography and video. Included videos are edited from footage you provide or that we capture remotely. We quote on-site photography and video production separately.
Work outside the stated scope. Custom integrations, full practice management software (PMS) migrations, major software development, extra locations, and work beyond the stated limits require a separate quote.
Software compatibility. We use supported PMS features and connections. We confirm compatibility before you commit.

One-time website projects

Starting prices cover the scope listed below. Your proposal confirms the final price and any work beyond that scope. See additional costs and scope limits.

Practice Refresh

Starting at $4,000

For an existing practice with a brand it can keep and a website or online presence that needs a refresh.

Audit of your website and online presence.
Website with up to eight core pages.
Refreshed copy and mobile-friendly design.
Preservation of useful existing content and redirects for pages whose URLs change.
Google Business Profile cleanup.
Supported connections for booking and forms.
Setup of up to two agreed workflows that your tools support.
Tracking setup, testing, and handoff to your staff.
Two consolidated rounds of revisions.

New Practice Launch

Starting at $7,500

For dentists preparing to open a new clinic.

Logo, colors, typography, and a short brand guide.
Pre-opening landing page.
Website with up to twelve core pages.
Website copy that explains your treatments and what sets your practice apart.
Google Business Profile and directory setup when your practice is eligible.
Planning for booking, forms, and patient communication.
Coordination with your practice management software provider and other vendors for the agreed setup.
Setup of up to two supported workflows.
Tracking setup, testing, and staff training.
A 90-day launch marketing plan.
Two consolidated rounds of revisions.

The launch project includes the marketing plan. Ongoing campaign management requires a monthly package.

Onboarding and website care

Marketing onboarding

$1,500 one-time

Applies when you start monthly marketing with a suitable existing website. Practice Refresh and New Practice Launch include equivalent onboarding, so you pay for that work once.

Website Care

$249/month

For website clients who do not need ongoing marketing. Includes hosting, routine maintenance, backups, and uptime monitoring for one website. Content edits, new pages, redesigns, and marketing are outside this standalone scope.

Website Care is already included in the monthly marketing packages.

Pricing FAQ

What do I pay upfront?

Marketing onboarding is $1,500 when you start with a suitable existing website. Practice Refresh starts at $4,000 and New Practice Launch starts at $7,500. Both projects include equivalent onboarding, so you pay for that work once.

How much should I budget for ads?

We recommend a budget based on your market and goals. You fund ad spend separately. Patient Growth covers management of up to $5,000 per month in ad spend, and Growth + Practice Operations covers up to $10,000 per month across agreed channels. Larger budgets may require a revised management fee.

Are software costs included?

Third-party subscriptions and usage charges are additional unless your proposal expressly includes them. We review your current tools first and identify any additional costs in the proposal.

Can I keep my existing website?

Yes, if it supports the agreed work. We review your current site to confirm whether marketing onboarding is enough or a refresh is needed.

Will you work with our practice management software?

We confirm which features and connections your practice management software (PMS) supports before you commit. We use your existing tools where practical. Custom integrations and full PMS migrations require a separate quote.

What are the contract terms?

The founding-client offer starts with a 90-day marketing engagement, followed by month-to-month service. Your rate is locked for 12 months for the agreed recurring scope. For other engagements, your proposal sets out the initial term and renewal terms.

Request a pricing consultation

Tell us about your practice and what you need. We’ll review the scope, monthly costs, and any one-time fees with you.

Request a Consultation